Open Positions

Marketing and Development Manager Job Description

Job Title: Marketing and Development Manager

Location: Atlanta Lyric Theatre administrative offices, located on the Marietta Square

Shift: Full time, occasional nights and weekends

SUMMARY: 

The Marketing and Development Manager will report directly to the Managing Director and work closely with other staff including the Artistic Director, Company Manager, Box Office Coordinator, and creative team members.

The Atlanta Lyric Theatre seeks a driven, collaborative, and innovative individual to serve as Marketing and Development Manager. This position is responsible for creating, implementing, and measuring a successful and comprehensive marketing, communications, and public relations strategy to promote the Lyric. This includes addressing both subscription and single ticket sales; coordinating media placement; serving as a daily contact for marketing partners and vendors; effecting outreach and audience engagement efforts; and forging strong relationships with media outlets.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

  • Create and implement strategies to reach goals for ticket sales (including subscription, single, group, and student tickets); building brand awareness; strengthening community relationships.
  • Partner with Box Office Coordinator to ensure overall smooth operations, consistent implementation of policies, and high levels of customer service.
  • Measure progress toward goals and use data analysis to present meaningful reports and recommendations to Managing Director.
  • Brainstorm, develop, and execute communications and advertising strategy that includes email, print, radio, digital and social media, and direct mail.
  • Build a communications calendar for all marketing and development patron communication.
  • Foster relationships with members of the press, including increasing the number of feature stories placed and reviewers covering productions.
  • Manage production and distribution of quality collateral materials to support marketing and development goals.
  • Observe production and creative team meetings and partner with Artistic Director to accurately convey artistic vision in marketing materials.
  • Partner with Box Office Coordinator to oversee Box Office operations, including subscription sales, single ticket sales, group, school, and special ticketing sales as well as an annual telemarketing campaign.
  • Develop a strategy for playbill ad sales, and playbill preparation for each production.
  • Conduct market research and present findings.
  • Collaborate with Managing Director and Artistic Director on short- and long-range strategic institutional planning.
  • Other duties as assigned by Managing Director.

QUALIFICATIONS: 

  • B.A. in marketing, communications, or public relations preferred.
  • Marketing experience and familiarity with performing arts industry; theatre experience desired.
  • Demonstrated skills and experience in planning and execution of marketing and communication strategies.
  • Graphic design and video editing experience is a plus.
  • Excellent written and oral communication skills.
  • Proficient knowledge of G Suite or Microsoft Office products, Mailchimp, SurveyMonkey, and patron/ticketing databases (AudienceView is ideal).
  • Ability to work some evening and weekend hours.

TO APPLY: 

To apply for the Atlanta Lyric Theatre’s Marketing and Development Manager position, please send a cover letter, resume, salary requirements, and a writing sample such as a press release or marketing collateral piece to Colt Chambers, Managing Director, at colt@atlantalyrictheatre.com. Atlanta Lyric Theatre is an equal opportunity employer.

ABOUT ALANTA LYRIC THEATRE: 

Atlanta Lyric Theatre is Atlanta’s only professional musical theatre company and was formed in 1980. The company has grown into a highly regarded regional musical theatre company. The award-winning organization has received critical acclaim for the consistent quality of its productions. The company currently performs at the Jennie T. Anderson Theatre and the Lyric Studio Theatre in the Square, both reside in Marietta, GA. For additional information about the company visit www.AtlantaLyric.com.

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